A new report form McKinsey Research demonstrates that word of mouth is no longer just an intimate act: Consumers post product reviews online and disseminate opinions through social networks. Research shows that word of mouth has its biggest impact when consumers decide which products to consider and when they're actively evaluating products — at those moments, 18% and 19%, respectively, see it as the single most important factor influencing them.
What opportunities do you give satisfied customers to promote your programs through word of mouth through their networks for the benefit of your organization? In what ways do you, or could you, reward your faithful fans for helping you sell more tickets, raise more moeny or create more fans?
